Less is more. Pure minimalism.
The customer wanted a very minimalistic black-and-white website. We try to draw main and inner pages:
The idea is good, but the menu is too dark. Let’s try to make it more light:
— It’s perfect, but let’s try another font instead of Myriad. For example, Trebuchet:
— Something’s wrong. Maybe try to use another standard font? Maybe Tahoma?
Good:
Bad. Finally we choose Arial.